Dealership Sales Process™

Few would argue that an effective sales process is critical to sales success.  Yet historically there has been no accurate way to factually measure the effectiveness of a dealership sales process.  Sure the actual sales figures tell us how many units were sold, but how many units could have been sold, or should have been sold? 

Some companies have tried to use mystery shopping to measure what happens during the sales process, but they always find that the results generate as many questions about accuracy of methodology as they provide useful learnings.

Other companies survey their sales customers; asking them about their experience.  The shortcoming of this approach is the fact that it ignores what happened to customers who did not buy, and it also assumes that the sales customers were aware of and focused on every sales behavior as it happened. 

What is the answer?  The patent-pending Pied Piper Prospect Satisfaction Index® (PSI®) process accurately and factually measures those sales behaviors mathematically proven to drive sales.  Pied Piper PSI still uses “mystery shoppers,” but uses them merely as “fact gatherers” instead of asking for their opinions.

Go to www.piedpiperpsi.com for more details.

Pied Piper develops and runs sales & marketing programs to maximize performance of dealer networks.

Examples of Pied Piper programs:

• Prospect Satisfaction Index® (PSI®)"Mystery Shopping" to Turn More Shoppers into Buyers™.
  • In-Person
  • Internet/Email
  • Telephone
• Defector Diagnostic Survey™ to Learn to Keep More Customers.
• Retail Effectiveness Monitor® to Measure and Improve the Overall Customer Experience.
• Dealer Health Check™ to Measure, Diagnose and Improve the Overall Sales Effectiveness of Individual Dealerships.
• Dealer Performance Bonus Programs to Increase Manufacturer and Dealer Profitability while Paying for a Better Customer Experience.
• "Spin-to-Win" Sales Incentive Programs with Reloadable Debit Cards to Encourage Effective Salesperson/Dealership Behavior
• Other Examples: Facility Evaluation/Audit Programs to Encourage Facility Improvement and Upgrades, Pied Piper Purchase Funnel™, Lease Return Programs, Vehicle Delivery Programs, Co-op Advertising Programs, Point-of-Sales Kiosk Programs, Brand Image Element Leasing Programs, Best Practices and Management Consulting.

Go to www.piedpipermc.com for more details about Pied Piper Management Company LLC.